Las Vegas (March 27, 2023)
A legendary casino brand has returned to the Entertainment Capital of the World, but this time, on the Las Vegas Strip.
On Friday, March 24, Horseshoe Las Vegas honored the rich history and legacy behind the Horseshoe name while celebrating its future and the culmination of a year-long transformation during its official grand opening.
To commemorate the occasion and to bring great luck, gaming icon Jack Binion, whose family opened the original Horseshoe in downtown Las Vegas, presented a special horseshoe from his family’s ranch to Caesars Entertainment leadership. The celebration also included showgirls adorned in original costumes from Jubilee! and confetti cannons signifying the next chapter for Horseshoe.
“Vegas has and always will be the center of gambling, so I really feel good that the Horseshoe is back here in Las Vegas and I really feel good that the Carano family is involved, because they know how to run a gambling joint.”
Jack Binion
The Horseshoe Casino was started by a gambler for gamblers in 1951. As the brand expanded to markets across the country over the years, Horseshoe has stayed true to its heritage, holding on to the thrilling spirit of no-limit betting. Caesars Entertainment now operates 10 Horseshoe properties throughout North America. “The arrival of Horseshoe on The Strip marks a significant moment for Caesars Entertainment, the Horseshoe name and the entire destination,” said Jason Gregorec, SVP and General Manager of the property. “Not only are we excited for guests to experience the redesigned resort and its latest offerings, but we are also proud to reintroduce the historic gaming brand to Las Vegas.”
The festivities continued with a special reception for invited guests at Jack Binion’s Steak. Led by Jack Effel, Vice President of the World Series of Poker, the event featured a Q&A session with notables in the industry. The panelists included Jack Binion, famed sports bettor and philanthropist Jim “Mattress Mack” McIngvale and Poker Hall of Fame inductee Doyle Brunson.
The reimagined resort features new exterior signage, including a 180-foot-tall marquee by Branded Cities at the intersection of Las Vegas Boulevard and Flamingo Road. Upon entering the property, guests are immersed in the classic sophistication of the Horseshoe brand with design elements such as tooled leather, dramatic colors and the signature gold horseshoe iconography throughout the casino floor and public areas.
About Horseshoe Las Vegas
The newly rebranded Horseshoe Las Vegas is located at the center of the world-renowned Las Vegas Strip, across from Caesars Palace and next to Paris Las Vegas. The 44-acre resort consists of two 26-story hotel towers with more than 2,800 guestrooms, including the renovated Resort Rooms and 244 suites. For entertainment, Horseshoe Las Vegas offers The Magic Attic, a 3,685-square-foot showroom exclusively for magic-inspired productions. Dining options include Horseshoe’s signature fine dining experience, Jack Binion’s Steak, Chef Martin Yan’s first Las Vegas restaurant, M.Y. Asia, as well as a food court, Nosh Deli and LavAzza. Guy Fieri’s newest concept, Flavortown Sports Kitchen, will also join the roster of eateries. The resort also offers a fitness center, the Blu Pool and attractions such as Twilight Zone by Monster Mini Golf, REAL BODIES, The Cabinet of Curiosities Lounge and the ARCADE at Horseshoe Las Vegas. Home to the World Series of Poker® (WSOP), the resort features nearly 70,000 square feet of casino space and a WSOP Hall of Fame Poker Room. Horseshoe Las Vegas is operated by a subsidiary of Caesars Entertainment, Inc. (NASDAQ: CZR). For more information, please visit caesars.com/horseshoe-las-vegas or the Caesars Entertainment Las Vegas media room. Find Horseshoe Las Vegas on Facebook and follow on Twitter and Instagram. Must be 21 or older to gamble. Know When To Stop Before You Start.® If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling or texting 1-800-GAMBLER ©2021, Caesars License Company, LLC.
